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SUSTAINABILITY IN EVENTS AND LIVE MARKETING: THE VOK DAMS AI DESTINATION FINDER  

In event planning, choosing the right location is crucial and can significantly contribute to the success of an event. Therefore, selecting the appropriate venue is an important step that should be carefully and strategically considered. The location not only sets the stage for the event but also conveys a desired message and atmosphere. Sustainability aspects are increasingly important in this regard.

Location research marks the beginning of every event planning process and forms the foundation for all subsequent decisions. It involves not only finding a suitable environment but also understanding and accommodating the needs and requirements of the event.

From the capacity and size of the venue to accessibility, infrastructure, and ambiance, there are numerous factors to consider when selecting an event location. However, alongside these practical considerations, sustainability aspects are also playing an increasingly important role.

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The VOK DAMS AI DestinationFinder: A Tool for More Sustainable Events 

A crucial step towards more sustainable events is the integration of environmentally friendly practices in selecting the venue. In this regard, tools like the VOK DAMS AI DestinationFinder can play a significant role. This tool is designed to calculate the CO₂ emissions and costs associated with participants' travel and to suggest approaches for reducing them.

By analyzing travel times, costs, and CO₂ emissions, the AI DestinationFinder provides marketers and event planners with valuable insights and recommendations for planning more sustainable events and live marketing activities. From selecting the optimal venue to planning more sustainable travel routes, the application offers a comprehensive solution to make events and live marketing more efficient and responsible.

The VOK DAMS AI DestinationFinder is an efficient tool based on real-time data. This intelligent tool analyzes millions of data points and quickly provides results to make the best decisions. The outcome is a detailed evaluation that compares various destinations and offers clear recommendations to meet the needs of participants and organizers.

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The AI DestinationFinder: Focus on CO₂ Emissions, Travel Times, and Costs 

CO₂ EMISSIONS

Participants' travel processes and accommodations account for up to 85 percent of an event's harmful emissions. With increasing sustainability goals in mind, selecting the event venue can significantly impact the CO₂ footprint.

In this context, the AI DestinationFinder can make a meaningful contribution to promoting more sustainable event practices. By analyzing detailed data on travel times, costs, and CO₂ emissions, it assists in selecting locations that are not only logistically convenient but also cause less environmental impact.

Considering factors such as accessibility via public transportation or the use of eco-friendly travel routes, the AI DestinationFinder can help reduce the carbon footprint of events. This is not only important for achieving environmental goals but also for strengthening participants' awareness of sustainable actions and enhancing the organizers' image.

TRAVEL TIMES

Sustainable business management means not only ecological responsibility but also considering the well-being of employees. An important aspect of this is conserving resources during business travel.

How employees travel to events can significantly impact their productivity and well-being. By carefully planning business trips, companies can not only reduce environmental impact but also use their employees' working time more efficiently, leading to significant cost savings.

Travel times, route optimization, and the use of sustainable transportation are crucial factors in conserving resources while increasing productivity.

TRAVEL COSTS

The overall costs of flights, train tickets, and hotel accommodations are crucial factors in event budgeting. The VOK DAMS AI DestinationFinder incorporates these into its calculations, enabling organizers to realize potential savings of up to 30 percent.

By conducting a comprehensive analysis of participant travel costs as well as expenses for accommodations and transportation, the AI DestinationFinder can identify savings opportunities and suggest efficient routes and options. This allows companies to keep costs as low as possible, contributing to the economic sustainability of the event.

Interested in discovering which destination is the most sustainable choice for your event? Claudia Krause, Head of CSR at VOK DAMS, looks forward to the exchange. You can reach her at csr@vokdams.de.

 

 


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