Digitalization has turned our lives completely upside down. Its far-reaching influences extend to almost all areas of life. It has also long since arrived in event and live marketing and is inexorably accelerating the digital transformation of the industry. We enable companies worldwide to self-assess their current digital maturity level in event marketing free of charge. To this end, we have developed a digitalization index (Digi-Index for short) based on existing maturity models.

Click here to go directly to the Digi-Index.

HOLISTIC BRAND EXPERIENCES THROUGH "CONNECTING EXPERIENCES"

In the context of digital transformation in event and live marketing, a clear trend is emerging that is based on Connecting Experiences. "Connecting Experiences" emphasizes the importance of events as platforms that connect people. This is achieved through interactive elements, networking opportunities and collaborative activities to engage a wider audience and create deeper experiences for attendees.

Increased digitalization in event marketing manifests itself in the integration of technologies such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR) or simply live streaming. This digital transformation not only opens up new reach, but also offers innovative opportunities for interaction and engagement.

In order to meet the challenges of this digital transformation, we have developed the VOK DAMS Digitalization Index (Digi-Index), which enables companies worldwide to assess their current digital maturity level in event and live marketing free of charge. Knowing exactly where you currently stand so that you can focus on the next steps - that's exactly what we make possible with our VOK DAMS Digi-Index.

SUCCESSFUL DIGITAL EVENT MARKETING REQUIRES MORE THAN JUST TECHNOLOGY

On the road to the digitalization of event and live marketing, it is no longer enough to focus exclusively on the technological aspects of digitalization. We at VOK DAMS are convinced of this.

In addition to technology, factors such as culture & skills, creation & content and agile event management also play a decisive role. It's about promoting a digital mindset that becomes common practice in event management. Only then can we design event and live marketing that meets the requirements of today's and tomorrow's target groups.

ON THE WAY TO DIGITAL EVENT MARKETING: KNOWING WHERE YOU STAND IN ORDER TO KNOW WHERE TO START

We at VOK DAMS are certain that digitalization will have a far greater impact on event and live marketing in the future. When, if not now, is the time for companies to actively and systematically drive forward the further development of their digitalization skills?

It is particularly important for us marketing and event experts that digitalization enables completely new forms of customer experiences in which the boundaries between real and virtual experiences are blurred. They make it possible to create shared experiences with individual content. It is therefore particularly relevant for us not only to take a closer look here, but also to explore the opportunities and possibilities at an early stage and to precisely determine our own status and potential for further development.

The first step is to take a critical and honest stock of the status quo. An inventory that can help to take a close look at a wide range of aspects and question them in detail, and thus analyze where further development potential has been overlooked so far and which areas of development are next on the agenda. After all, digital maturity is the key to a company's success today and tomorrow.

THE VOK DAMS DIGITAL MATURITY INDEX

With our Digi-Index, we enable companies worldwide to self-assess their current level of digital maturity in event and live marketing free of charge.

Clearly defined dimensions can be used to precisely determine the extent to which a company has progressed in the digitalization of event marketing. Companies receive an objective and critical overview of their current status and individual development potential.

"We have found that companies often only look at the technological aspect on their way to digital event marketing. It was therefore important to us to create a model that provides a comprehensive view of the areas of development." – Colja Dams, CEO, VOK DAMS Events & Live-Marketing

In its eight dimensions, the Digi-Index shows skills that play a special role in digitalization. The focus is not only on digital tools and process digitization. Aspects such as culture & skills, creation & content and agile event management are also taken into account. The assignment to a maturity level depends on the company's performance in the respective dimensions.

FROM DIGITAL EXPLORER TO DIGITAL MASTER

The maturity level classification ranges across five maturity levels, from Digital Explorers, who are taking their first steps in digital event marketing, to Digital Masters, who already offer their target groups a holistic experience across the entire customer journey.

"For Digital Masters, connected experiences are just as natural as the continuous collection and analysis of target group data. They play out personalized content and thus serve the individual needs of their target group." – Stephanie Günther, Consultant, VOK DAMS Events & Live-MarketingONLY WITH A HIGH DIGITAL MATURITY INDEX WILL EVENTS TRULY BE SCALABLE AND SUCCESSES MEASURABLE

"So far, we have not come across any companies that have reached the maturity level of a digital master in all dimensions. However, we are certain that development will move in this direction – and quickly. For this reason, it was important to us to provide a tool that offers companies effective support. With the digitalization index, companies can determine exactly which adjustments they need to make in order to make events and live marketing even more captivating and impressive in the future." – Colja Dams, CEO, VOK DAMS Events & Live-Marketing

Would you like to find out where your event and live marketing currently stands? Digitalization in event and live marketing is a multifaceted topic. With our Digi-Index, you can determine your digital status in just 30 minutes.

Click here for the VOK DAMS Digi-Index.

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