Regardless of whether we are talking about an anniversary, a roadshow, a product launch or an executive conference. By applying our formula "Events have to SHINE", we face the crucial challenges of our industry and lay the foundation for lasting long-term success.  

Today we will focus on one element of the SHINE formula, which is at the core of every event: Hybrid.

In times when digital technologies have an increasingly large influence on our daily lives, it is not surprising that events are also affected by them. Especially in recent years, the pandemic has highlighted the need for digital formats. But it is not just about having an alternative in case of failures. Instead, the combination of analogue and digital elements offers entirely new possibilities for events.

MORE THAN ONLINE ACCESS

Digitalisation has opened up a multitude of new possibilities for us to create events in an entirely unprecedented way. Hybrid events, which have both a physical and a digital component, have gained in importance in recent years and have become even more relevant as a result of the pandemic. And this is highly unlikely to change even after the pandemic.

With increasing digitalisation, it is important that the digital world is always considered in order to reach a wider audience and meet the needs of the participants. This is due to the fact that more and more people are using online access and expect an engaging digital experience. In an era where comfort and convenience are highly valued, the ability to attend an event from home offers an attractive advantage. It is therefore essential for organisers to plan hybrid events that accommodate both groups and offer a seamless integration of digital and physical elements.

Simple livestreams and filmed events may be fine as a stopgap, but they are not enough to meet the expectations of online participants. Nowadays, it is no longer enough to simply offer a live stream. Audiences expect an eye-to-eye experience, whether they are physically present or digitally participating. One way to create this experience is to focus on interaction. No one-sided sound reinforcement for the audience, but active involvement and contact opportunities that allow participants to interact with each other and meet at eye level. This is how we manage to combine digital and live content into a unique event experience and offer our guests an unforgettable experience.

BRAND EXPERIENCE HUB

A future-oriented vision for events is also the creation of brand experience hubs, which serve as a central location for brand communication and fulfil the needs of prospects, customers and partners. This is a combination of a trade fair, event, individual customer engagement and even employee communication, all united in one hub. Special attention is paid to interaction, information and events to create a unique brand world. Marketing automation helps to analyse and continuously improve visitor interactions to provide a personalised and individual experience. This enables a targeted and personal approach that responds to the needs of visitors and thus supports self-development and individuality.

ENTER THE METAVERSE

When we talk about immersion and hybrid, the Metaverse is of no short distance. The Metaverse is about virtual worlds in which people can interact with each other and move around as if they were in reality. We are convinced that the Metaverse will become the ultimate operating system for hybrid events. Because there are no limits to imagination here and social interaction comes as close to reality as anything else. Virtual trade fairs, conferences, product presentations or even parties can be realistically realised here. A big advantage of the Metaverse is that it is accessible to people from all over the world and thus enables a global reach. The concept of hybrid events can also be implemented perfectly, as participants can be in both the virtual space and the physical space.

The picture below shows our virtual office, where we regularly meet and exchange ideas - no matter from where. Here we can work together regardless of time and space and still feel like we are in a real office. This is just one example of how the Metaverse can be used in the working world. It also offers numerous possibilities for events, which will become more and more important in the future. We are excited to see what the future of the Metaverse has in store for the event industry and look forward to being a part of it.

In summary, hybrid events offer a flexible and attractive solution for events to integrate both digital and physical elements. They allow for greater reach and interaction with the audience and provide a seamless experience for all participants. Hybrid events are the future of the events industry and will continue to play an important role beyond the pandemic.

If you would like to learn more about the individual components of our successful formula "Events have to SHINE", feel free to contact us and we will arrange a personal appointment to present our latest keynote to you and/or your team.

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