Global market launches today require more than attention. They demand a clear point of view, meaningful context, and a strong vision. With the global debut of the new L Series, we made a clear statement about the future of urban mobility together with LINKTOUR Automotive in Rome. The introduction of the Alumi models and the Alumi Elite variant was conceived as a three-day brand experience, translating technological innovation into a clear and consistent brand narrative.

Structured Experience as a Strategic Lever

The event design consistently followed this ambition. The experience deliberately did not begin with engines, performance figures, or technical specifications, but with an interactive space that made the core guiding principles of the new models - lightness, intelligence, and human-centric design - tangible on both a spatial and conceptual level. This approach established a shared understanding of the product promise from the very beginning. Stage design, presentation flow, and keynote were all orchestrated to ensure that innovation was not presented in isolation, but clearly embedded within a broader context.

Rome itself then became the stage. Over two days, curated routes led through real urban conditions - authentic road networks, live traffic, and genuine sensory impressions. The city became a lived environment in which the product had to deliver on its promise. A particularly meaningful moment was the recognition of LINKTOUR’s first dealership partners. In a market shaped by global players, local trust remains a decisive strategic asset.

What truly set this launch apart was the close international collaboration. The seamless cooperation between the VOK DAMS team in China and their European colleagues ensured that strategy, cultural perspectives, and operational execution aligned perfectly. On this foundation, a transcultural brand experience emerged - one that resonated equally with participants, partners, and observers.

The global launch of LINKTOUR Automotive in Rome demonstrates how brands can create impact today: through clear guiding principles, coherent design, and experiences that connect product, brand, and future vision. Successful launches do more than introduce something new - they build trust, relevance, and orientation for what lies ahead.

Interested in working with us?
Our event experts look forward to hearing from you at info@vokdams.de.

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