Fendt and VOK DAMS present the digital Spotlight Weeks

Fendt, the leading high-tech brand in the AGCO Group, relied on the expertise of the agency for events and live marketing VOK DAMS for the Spotlight Weeks, the company's own digital agricultural fair. The result was a four-week, digital trade fair experience, with a weekly main topic every week. An informative, personal and emotional brand connection for all people involved


During the event, the participants were offered lively and relevant video reports, background information, expert tips on the latest agricultural topics and much more. Each week, a different agricultural theme was the focus of attention for the guests. The highlights were the weekly live streams, which allowed participants in-depth information on the "spotlight" topics. VOK DAMS was responsible for the concept development and implementation of the digital experience hub. Other focal points were strategy and content production for the event, the accompanying social media campaign and newsletter communication.


Digital Guide and MetaHuman Alex, a realistic animated character, was the personal contact at the Experience Hub throughout the four weeks duration. The event also included a number of gamified areas. These included the FendtONE Challenge micro game, the Memory game and an animated world map where current global agricultural topics could be discovered in a playful way. VOK DAMS worked closely with madhat, an Offenbach based studio for show, interactive and media design. The user journey of the Fendt Experience Hub created a personal and engaging experience for the event participants in the digital space.