The digital world is louder than ever. Countless posts are published every day on LinkedIn, Instagram, and TikTok. Most of them get lost in the digital noise. Genuine attention has thus become the hardest currency to come by. It is precisely in this environment that events are experiencing a renaissance as a marketing tool: they offer companies genuine encounters with their target group, undivided attention, and emotional resonance. However, to exploit the full potential of events, data is needed as a solid basis for decision-making. Until now, this data has mainly been collected retrospectively. So we know what we could do better next time—but it's too late for the current event. Now, artificial intelligence is opening up completely new possibilities for us: for the first time, we can collect and use data before the event. And not in the form of time-consuming and often meaningless surveys, but through digital Doppelgänger – AI profiles that simulate real participants and reveal their expectations, barriers, and reactions.

What are digital Doppelgänger?

Digital Doppelgänger are AI-powered participant profiles that behave like real people—only digitally. They are created from an intelligent combination of event data, behavioral patterns, and psychological models. On this basis, they realistically represent the entire target group. Instead of working with time-consuming surveys or focus groups, expectations, needs, and potential barriers can be simulated in advance. Our digital Doppelgänger consist of different profiles that represent the entire spectrum of event participants – from visionary networkers to critical pragmatists. These basic profiles are made even more precise by two additional layers: an industry layer for industry-specific adjustments and a customer layer in which specific information from the client is integrated. The result is digital twins of the target groups that are so close to reality that they can be used as sparring partners for the design even before the event. And all this is secure, transparent, and compliant with data protection regulations.

What are the benefits of digital Doppelgänger?

Digital Doppelgänger allow events to be played through, co-created, tested, and optimized before they take place. Dialogue with the Doppelgänger reveals which content really resonates, where obstacles exist, and which formats generate enthusiasm. Organizers can identify reactions, blind spots, and potential tensions at an early stage and design the event to maximize its impact. This results in an event design that is more precise, appropriate, and relevant. Digital Doppelgänger are available at all times, respond in real time, and provide answers with an accuracy that matches traditional surveys—quickly, reliably, and efficiently.

From white noise to impact

In a world where messages are increasingly at risk of being lost, digital Doppelgänger make all the difference. They help to design events that stand out from the crowd – with relevant content and experiences that have an impact. The event call to action is crucial here. We ask ourselves what visitors should do after the event – and why they haven't done it yet. In cooperation with digital Doppelgänger, we find the right answers and tailor content and touchpoints to get participants to take action. The result is events that inspire and create real, lasting impact for brands, companies, and their communities.

Would you like to design and test your event with your target group before it starts? Then please feel free to contact us at info@vokdams.de.

RELATED ARTICLES:

COMMUNITY NEEDS EVENT - WHY EVENTS ARE STRATEGIC RELATIONSHIP POINTS

KICK-OFF EVENTS: DRIVING BUSINESS SUCCESS WITH TEAM SPIRIT

SUSTAINABILITY AT VOK DAMS