We are proud to have received 20 awards at this year’s Eventex and MUSE Creative Awards, two of the world’s leading award programs for creative live marketing and impactful brand experiences.
Together with our clients Audi China, SAIC Volkswagen, and lululemon we brought a wide range of projects to life – from exhibitions and product launches to sports events and community-driven experiences.
For us, these awards are above all a moment to reflect on what became possible: projects created with energy, creativity, and courage which resulted in experiences that stay with people long after they end.
Audi Design Platform: Four Gold Awards
Shanghai, Shenzhen, Beijing, and Hangzhou – four cities, one concept.
With the Audi Design Platform 2025, we took the Audi A5L, Q6L e-tron, and Q6L Sportback e-tron on a journey across China from June to October, reinterpreting the experience at every stop.
Rather than placing the vehicles at the center of a traditional exhibition, the space itself became part of the narrative. Cars were presented in dialogue with architecture, materials, and light. Shelving systems, structures, and surfaces became integral elements of the staging, continuously placing the vehicles in new context.
Each location followed the overarching creative principle while being uniquely adapted to its environment. The result was a series of installations that felt connected while maintaining their own identity.It created an experience that went far beyond a traditional exhibition – a continuous brand journey across multiple cities.
At this year’s Eventex Awards, the project received four Gold Awards in the categories Exhibition Experience, Stand Design, Booth, and Set Design Solution.
At the MUSE Creative Awards, it was further recognized with multiple distinctions, including Platinum in the categories “Event – Roadshow” and “Event – Corporate”, as well as Gold in “Event – Trade Show”.
SAIC Volkswagen: Teramont Pro Launch in Hangzhou
Together with SAIC Volkswagen, we delivered the national launch event for the new Teramont Pro in Hangzhou.
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Inspired by the idea of making distance, exploration, and new journeys tangible, the event combined adventure, technology, and storytelling within one cohesive experience. More than 800 invited guests attended an evening designed around a single defining moment: the reveal of the new Teramont Pro.
The spatial concept translated the idea of a journey into a sequence of immersive environments. Visitors moved through different zones that highlighted key aspects of the vehicle – from design and comfort to technology and performance.A particular highlight was the presentation of the EA888 engine as a standalone exhibit, showcasing the vehicle’s engineering excellence in a highly visible way.
The experience was complemented by dedicated lounge and bar areas that encouraged conversation and networking, allowing the event to transition naturally into a more relaxed and social atmosphere.
The project received Bronze Awards at the Eventex Awards in the categories Brand Experience – Automotive and Product Launch.
lululemon Summer Sweat Games: Movement as a Brand Experience
The Summer Sweat Games 2025 demonstrate how lululemon brings sport and community together – in an open, accessible, and highly engaging way.
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The objective was to make the brand’s philosophy tangible and experienceable.For the event, Shanghai’s Anyi Road was transformed into a large-scale playground for movement and connection. Under the theme “Sweat, Fun & Connect,” an open environment emerged with multiple fitness and activity zones, inviting visitors to join at any time and participate freely.Competitions, workouts, and social interaction blended seamlessly – from team challenges to live sessions with lululemon ambassadors. Through intentionally accessible formats, movement became something everyone could experience and enjoy.
A defining visual element throughout the event was the “Kettlebell Family & Friends,” creating a playful and recognizable identity that shaped the overall atmosphere.The result was a format that brought the lululemon brand to life where it matters most: in the heart of the city and in direct interaction with its community.
At the Eventex Awards, the project received Gold in the category Brand Experience – Sports, Silver for Healthcare & Wellness Event, and Bronze in the categories Public Event, Sporting Event, and Attendee Wellness Experience.
The project was also recognized at the MUSE Creative Awards, receiving four Platinum Awards in the categories Event – Community, Pop-Up, Fashion, and Wellness & Mindfulness.
lululemon Super Brand Day: Bewegung als Performance
With Super Brand Day 2025, an experience was created that rethinks the lululemon brand and brings together movement and community.
At the core was the idea of presenting movement as something that connects people and stands on its own. At the same time, the goal was to bring the Scuba™ collection into stronger focus and to link the physical space with a clear digital purchase context.At the Hangzhou World Tourism Expo, a space was created where visitors could move through different scenes and become part of the experience themselves. Performance, interaction, and spatial choreography came together, making movement the central form of expression.The event was closely tied to Tmall Super Brand Day, connecting the on-site experience with digital engagement and commerce.
The result is a format that shows how lululemon understands its brand – as something that involves people and extends beyond the moment.
At the Eventex Awards, the lululemon Super Brand Day received Bronze in the Customer Engagement Show category.
Great events are never a coincidence. They create impact when brand, idea, and execution come together seamlessly.
Planning an event or exploring a new format?
We would love to start the conversation. Feel free to reach out to us at info@vokdams.de.
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Claudia Köhler-Dams