VOK DAMS worldwide has won the "Organiser of the Year (AI Adoption and Innovation)" award at this year's Event Technology Awards: AI Edition in London. The award was presented during the inaugural AI Edition of the Event Technology Awards, dedicated entirely to recognizing the transformative role of artificial intelligence in the events industry.  

Dr. Anja Schmidt-Ott, Strategy & Consulting at VOK DAMS, accepted the prestigious award on behalf of the entire team. 

 The Event Technology Awards are regarded as one of the most prestigious international awards for innovation in the events industry. In the inaugural AI Edition, awards were presented across 21 categories, including "Best AI for Ticketing & Pricing Optimisation", "Best AI for Customer Service", "Best Use of AI at an Exhibition or Trade Show", "Best AI for Registration & Onboarding," and "Most Innovative AI Application in Events."

Competing against a strong international field of entrants, we were honored to win in the highly competitive category “Organiser of the Year (AI Adoption and Innovation)”.

The award primarily recognizes the way we put AI into practice in events and live marketing—particularly through our Digital Twin approach

With Digitale Doppelgänger, we simulate relevant target audiences already during the event planning phase. This enables us to identify early on which messages, content, and touchpoints are likely to resonate and which are not. As a result, event planning shifts away from assumptions and intuition toward a clearly outcome-focused approach. Content is no longer assessed only after the event has taken place; instead, it can be tested, refined, and optimized in advance. Success measurement therefore does not begin with post-event reporting but becomes an integral part of the entire planning process.

Digitale Doppelgänger represent a planning approach that brings together strategy, audience understanding, and impact measurement, using AI where it can truly improve events.

"This award is a testament to what we have been working on at VOK DAMS for years: treating AI not as a buzzword, but as a practical tool for creating better events. For us, data-driven event management is not a vision of the future, it is already part of our daily business. Being recognized by such a distinguished jury makes us proud and inspires us to push the boundaries even further," says Colja Dams, Co-CEO of VOK DAMS worldwide. 

"For us, Digital Doppelgänger for live events are only the beginning. This approach demonstrates how AI can transform marketing and communications as a whole by integrating audience perspectives earlier, validating messages more effectively, and aligning touchpoints across the customer journey more consistently for maximum impact. We are delighted that this award shines a spotlight on this approach," says Dr. Anja Schmidt-Ott, Strategy & Consulting at VOK DAMS worldwide.  

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