GROWTH ON TWO LEVELS: VOK DAMS EXPANDS ITS BARCELONA OFFICE FOR DESIGN AND EVENTS  

VOK DAMS continues to grow in Barcelona. The multi-national team, which has been operating as a design studio in the heart of the city since 2023, is moving into a larger office.

Barcelona is not only growing as a design studio but is also becoming increasingly important for client projects in In-Real-Life (IRL) marketing across Southern Europe.  

 A DESIGN STUDIO IN BARCELONA SINCE 2021 

Since its founding in 2023, VOK DAMS Barcelona has established itself as a strong design office. A wide range of design disciplines come together here, from graphic design, motion design, and retail design to visual guidelines and brand guidelines.

The focus is on developing visual identities and brand appearances that work consistently across different applications. Brands are not created in isolation, but as part of an integrated system that combines space, image, motion, and application.

The use of artificial intelligence is also part of this development. Barcelona was one of the first VOK DAMS offices to integrate AI into creative processes in a targeted way. It supports early stages such as idea visualization and the development of initial design approaches. At the core, however, remains what defines strong design: conceptual clarity, high design quality, and a precise understanding of brands.

 INCREASING RELEVANCE FOR IRL MARKETING IN SOUTHERN EUROPE  

At the same time, Barcelona’s role in Southern Europe continues to grow. Demand for In-Real-Life (IRL) marketing in the region is increasing. This includes congresses, launch events, press events, executive meetings, and test drive formats. 

Barcelona offers a strong environment for this with international visibility, solid infrastructure, and proximity to key markets. For VOK DAMS, expanding in Barcelona means one thing above all: projects can be developed and executed closer to local markets, target groups, and requirements.

“Barcelona combines creative expertise with close proximity to key markets in Southern Europe. This makes it especially valuable for client projects in events and live marketing,” says Dominik Soemantri, Managing Director Iberia.

“We are very happy with the development of our Barcelona office. Since its founding as a design studio in 2021, the team has grown very successfully and is becoming increasingly important for client projects in Southern Europe. The expansion is a logical next step to continue this development and stay close to markets and client needs,” says Claudia Köhler Dams, Co CEO VOK DAMS worldwide.

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