The world of events is changing. And not only through advancing technologies, but also through social changes in our society. At VOK DAMS, we are always on the lookout for the hottest trends and developments. Combining all the important elements, we have summarized them in a formula for success: SHINE. Events have to SHINE! But what does that actually mean? We will show you why you have to follow this leitmotif in order to plan and implement successful events.

CHALLENGES TO MARKETING: SOCIAL TRENDS

To develop our success formula for events of the future, we first took a look at social trends and developments. From these, we deduce how events can be successfully planned and implemented. 

The Corona pandemic has triggered the "Comfort Bubble Mindset" in all of us. Home office and home schooling have become the new cornerstones of our daily lives and have reinforced the tendency to spend more and more of our free time within our familiar four walls, leaving our comfort zone only when it is really worth it. Event managers are also faced with a special challenge due to the phenomenon of the "Attitude of Entitlement": The significantly increased sense of entitlement that can be found in our society. Participants must be convinced that the event offers real added value and a unique experience. That is why only the most special is selected from a wide range of offers; we have become true "cherry-pickers". In addition, it is becoming increasingly important that our own values match those of organizations and people who surround us - greenwashing, rainbow-washing and co. are being exposed - values are being critically questioned, especially with regard to sustainability. We increasingly expect individual and customized offers. Consideration of the individual and different personality types with different needs is continuously moving into focus. Increasing digitization is also accompanied by the phenomenon of blended reality. The merging of virtuality and reality can be observed more and more in everyday life - our world has long since become hybrid. Related to this is the increasing loss of concentration, focus and long attention spans, as our world becomes steadily faster and more dynamic.

EVENTS HAVE TO SHINE

Our reality has not only become faster, but also more complex. We have arrived in the VUCA world (Volatility, Uncertainty, Complexity & Ambiguity). We see rapid developments everywhere: Markets are changing at breakneck speed and in some cases radically, and in the social sphere we are seeing sometimes even contradictory developments. Our response to the increased complexity is quite clear: We have to open ourselves up to it and use it to develop precisely tailored solutions. To achieve our goal, we have developed the success formula SHINE and use it as a guiding system for our conceptions and planning, as a checklist to counter and further think about concepts and projects.

SHINE stands for: Sustainable, Hybrid, Individual, Networkable and Extraordinary - we will have to consider all these attributes in the future in order to continue to run successful events.

Would you like to learn more? Make a personal appointment and we will introduce you to our new formula for success in detail.

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