Our new Shenzhen office has officially opened. With this step, we at VOK DAMS worldwide are consistently expanding our presence in China and are now directly on site in one of the world’s most exciting places for innovation.
Why are we taking this step? For two reasons. Shenzhen is becoming increasingly important for leadership meetings, executive summits, and board meetings. At the same time, the city is emerging as a starting point for global IRL marketing by Chinese companies.
Colja Dams, CEO VOK DAMS worldwide: "Shenzhen is not just another city in China, it is the engine room of the country's tech revolution. By opening our office here, VOK DAMS is making a clear commitment to being where the future is being built."
Shenzhen as a global key location for leadership and innovation
Anyone who wants to understand what the future looks like should look at Shenzhen. The city is considered a “Cyber City. A highly dense innovation hub where speed, technology, and transformation intersect in a way rarely seen elsewhere. This is exactly why Shenzhen attracts international leadership teams who want to experience the future as something tangible and immediate.
Shenzhen is one of the few places in the world where the future is already reality. Technologies that are still being discussed internationally are already part of everyday life here.Events in this environment take on a completely different quality. They are embedded in a setting where change, speed, and execution are directly tangible. This fundamentally changes their impact. They go beyond mere exchange and become moments that open perspectives and sharpen the understanding of what is possible.
In recent months, we at VOK DAMS worldwide have already produced several international projects in the region, including for SAP and Emirates. Further projects are in planning.
Global expansion of Chinese tech players and IRL marketing
At the same time, Chinese technology and digital companies from Shenzhen are consistently driving their global expansion forward, increasing the demand for international IRL marketing formats. The region is home to leading companies such as Huawei, Tencent, DJI, and BYD, and is increasingly becoming a starting point for global brand activation.
“Brands are increasingly relying on a combination of global execution quality and strong local relevance in each market when it comes to international IRL marketing. The decisive factor is the local context: what works in Shenzhen or Shanghai cannot simply be transferred to markets such as Berlin, Paris, London, New York, or Dubai – and vice versa. Successful live marketing can only be achieved with local expertise, cultural understanding, and a high level of execution speed,” explains Benoit C. Thebaut, Managing Director APAC at VOK DAMS worldwide.
“The demand for IRL marketing in Shenzhen is growing every day. With the new office, we are now directly on site and at the same time support both international brands and Chinese technology and digital companies in their global expansion. Our offices in China, Europe, the Middle East and the USA enable tailored solutions across all relevant markets,” says Colja Dams, CEO VOK DAMS worldwide.
VOK DAMS IN CHINA
VOK DAMS has been established in the Chinese market since 2004 and is represented with offices in Beijing and Shanghai in the country’s key economic and innovation hubs. With Shenzhen, the company is now expanding its presence into southern China and the Greater Bay Area.
This creates a closely connected network of locations in one of the world’s most dynamic markets, with direct access to political, economic, and technological key regions.The new VOK DAMS office serves as a tech hub for the region, focusing on clients in the technology, digital, and automotive sectors.
International events unfold their full impact when they are designed in the right context and executed with precision. Are you considering a leadership, brand, or IRL marketing format in Shenzhen?
We look forward to hearing from you – feel free to contact us at: info@vokdams.de
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