Last month, VOK DAMS had the privilege of being part of a truly special moment in the automotive world. In collaboration with SAIC Volkswagen, our China team brought the national product launch of the new Teramont Pro to life – an event that impressively demonstrated what modern brand experiences are all about: immersive staging, attention to detail, and a deep understanding of brand identity.

The event took place in the vibrant city of Hangzhou and was the result of seven weeks of intense preparation, where creativity, logistics, and precision went hand in hand. More than 30 event professionals from our China team worked passionately and meticulously to create a seamless and emotionally resonant brand world.

Over 800 invited guests experienced an exceptional evening centered around the unveiling of the new Teramont Pro. The reveal was a powerful moment, enhanced by an engaging keynote presentation that highlighted the innovative technologies and features of the new model in a clear and compelling way.

Beyond the main stage, guests were welcomed into a lively mingle area, where three vehicles were elegantly showcased indoors. A standout feature was the exclusive EA888 engine display, which brought the event theme – “Where the heart desires, there the journey goes” – to life, both visually and conceptually.

Adding to the immersive experience, a stylish bar and lounge area offered space for relaxed conversations and creative exchange. Here, guests were invited to engage with the brand’s key messages and draw inspiration from its design language and vision.

With this launch event, SAIC Volkswagen successfully made its spirit of innovation tangible – creating an emotional connection with its audience and leaving a lasting impression.

Interested in working with us? Our event experts are looking forward to hearing from you at info@vokdams.de.

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