At Design Shanghai 2024, VOK DAMS China had the privilege of partnering with Audi to create an extraordinary pop-up experience that engaged audiences and left a memorable impression. As the main sponsor of this prestigious design fair, Audi entrusted our team with the complete management of their booth, a space that perfectly blended cutting-edge technology with innovative design.

A SEAMLESS FUSION OF AI AND LIGHT

The Audi booth, themed “The Language of Light,” was designed to offer visitors an immersive journey into the future of mobility. From the moment guests stepped into the space, they were invited to interact with an AI-powered engine, creating personalized light canvases that could be downloaded as unique digital souvenirs. This interactive element not only engaged visitors but also showcased Audi’s commitment to integrating advanced technology into every aspect of their brand experience.

INNOVATIVE DESIGN TAILORED TO THE SITE

Our team at VOK DAMS China took on the challenge of creating a booth design that was both unique and site-specific. Inspired by the cutting-edge lighting system of Audi’s latest vehicle, the Audi Q6L e-tron, we designed a ceiling installation that echoed the car’s innovative light features. This dynamic lighting animation captivated visitors, drawing them into the narrative of Audi’s future-focused vision.

INTRODUCING THE AUDI Q6L E-TRON

The star of the show was undoubtedly the all-new Audi Q6L e-tron, making its debut at Design Shanghai. As the technological spearhead of Audi’s portfolio, the Q6L e-tron embodies the brand’s commitment to intelligent and electric mobility. The vehicle’s market-specific features, tailored for the Chinese audience, were on full display, allowing visitors to experience first-hand the essence of Audi’s “Vorsprung durch Technik” DNA.

A COLLABORATIVE SUCCESS

The success of the Audi booth at Design Shanghai is a testament to the seamless collaboration between Audi and VOK DAMS China. From event management to booth design, interactive programming and construction supervision, our team ensured every detail was executed flawlessly, delivering an experience that not only met but exceeded expectations.

Design Shanghai 2024, Asia's premier design event, took place from June 19-22 at the Shanghai World Expo Convention and Exhibition Centre, attracting over 100,000 visitors. Now in its 11th edition, the event has established itself as a leading platform for global innovation in design, bringing together manufacturers, design brands, architects, collectors, interior designers, and design enthusiasts from around the world.

VOK DAMS China is proud to have played a key role in bringing Audi’s visionary booth to life at Design Shanghai. As we continue to push the boundaries of event design and management, we look forward to more opportunities to create unforgettable experiences that resonate with audiences and elevate brands to new heights.

RELATED ARTICLES:

DESIGN A NEW ERA: VOLKSWAGEN AT AUTO CHINA BEIJING 2024

VOK DAMS AI BOTS: ALEX, TRACY AND THE FUTURE OF EVENT MARKETING

HOW AI PROMOTES DIVERSITY AND INCLUSION AT EVENTS