VOK DAMS realisiert BRABUS Signature Night 2022
In close cooperation with BRABUS, the experts for events and live marketing from VOK DAMS produced and managed this year's BRABUS Signature Night, which took place as part of the BRABUS Days, showcasing all the important new releases at a central location.
More than 250 dealers, press representatives and influencers from over 30 countries came together in the Hugo Junkers Hangar at Mönchengladbach Airport to experience the BRABUS vehicle premieres, including the BRABUS 820, based on the Porsche 911 Turbo S Cabriolet, the BRABUS Porsche Taycan Turbo S and the inspiring BRABUS fashion collection.
For the presentation, BRABUS and VOK DAMS jointly staged an eye-catching catwalk show, combing fashion, automobiles and motorcycles. A spectacular show, where one highlight followed the next, delighting the audience and generating an instant strong social media coverage.
Guests could also experience the BRABUS brand with all their senses during speed drives and rocket fast acceleration runs on the airport grounds. In addition to the land speed experience, the BRABUS 900 Shadow super boat on display, showed BRABUS’ venture in water based designs. BRABUS preferred watch partner Panerai was also on site, revealing the Panerai Submersible S BRABUS Shadow Blue Edition.