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WORKSHOP: HOW TO USE AI FOR MARKETING, EVENTS AND CONTENT CREATION

TWO FORMATS. ONE GOAL: MAKE AI AN INTEGRAL PART OF YOUR EVERYDAY LIFE - FROM INITIAL UNDERSTANDING TO SUCCESSFUL IMPLEMENTATION. FOR TEAMS THAT DON'T JUST WATCH, BUT CREATE.

The opportunities offered by AI are huge. But only if you use them.


Increasing innovation and cost pressure demand new solutions. At the same time, the potential of artificial intelligence remains untapped in many companies because theory and practice often do not come together. This is exactly where we come in. With workshops that close the gap between inspiration and implementation:

  • Understand how AI can change your day-to-day work in events, marketing and content creation.
  • Experience how tools and technologies really work - practical and applicable.
  • Ensure that you are on the safe side legally - with a focus on the EU AI Act

Our formats at a glance:

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Find the right format for your team. Whether you are looking for a quick overview or want to go straight into implementation. We'll pick you up exactly where you are. Prices on request. Contact us now and book - by e-mail to jfilipzik@vokdams.eu

 

Masterclass: Your entry into the world of AI for events & marketing
In our three-hour masterclass, you will get the compact and well-founded overview you need to correctly classify artificial intelligence in your day-to-day work. Together, we will look at the opportunities AI offers for events, marketing and content creation and how it can support you in concrete terms. It's not just about the tools themselves, but also about understanding which trends and developments are currently driving the topic. Most importantly, we also take a look at the legal framework conditions that you should be aware of - from the use of individual applications to the EU AI Act. We offer the whole thing flexibly: online or on-site, depending on what suits your team best.

 

Hands-on workshop: Bring AI directly into implementation
The two-day hands-on workshop takes you from theory straight into practice. On the first day, we will teach you the content of our masterclass - the perfect framework for understanding and categorizing the topic of AI. On the second day, we go one step further: we put what we have learned into practice, test various tools, develop prompts and work out concrete applications for your everyday work. It's about more than just trying things out. We will show you how you can automate processes, create content more efficiently and anchor AI-supported workflows in your projects. The topic of regulation will also be covered so that you can operate safely within the framework of the EU AI Act. After the workshop, your team will hit the ground running with initial successes. The workshop takes place on site, anywhere in Germany and wherever you need us.

 

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AI FOR MARETING, EVENTS AND CONTENT CREATION - WHAT YOU CAN EXPECT

Here is a selection of the content that we cover in our workshop. The content can be customized, expanded and supplemented to perfectly suit your needs and requirements.

 

AI-supported event conception:
Use artificial intelligence to develop creative event ideas in the shortest possible time. Together we will work out how you can use GPT tools to design innovative concepts that inspire and strike a chord with your target group.

Visualization of concept ideas with AI Image Generation:
A picture is worth a thousand words. We show you how to use AI-supported image generators to create initial visual drafts for event designs, stage sets or room concepts - faster and more inspiring than ever before.

Efficient event briefings:
A good briefing is the key to a successful event. In the workshop, you will learn how to use GPTs to create precise and structured briefings - for internal teams or external service providers.

Automated content creation for events:
Whether it's invitation texts, social media posts or agenda teasers - AI can help you produce high-quality content in the shortest possible time. We'll show you how to set up workflows that speed up your content process.

 
WHY VOK DAMS?

Because we don't just talk about artificial intelligence, we use it ourselves every day. As one of the leading agencies for events and live marketing, we know exactly what is important when theory meets practice. We design events that inspire and use AI to make processes more efficient, create targeted content and create new experiences. We pass on this knowledge in our workshops. Practical, understandable and always with an eye on what works in the real world. We combine our decades of experience in the event business with the latest AI technology. For you, this means that you don't get an off-the-shelf seminar, but real insights that will help you and your team move forward.

Together we will find the right format for your team.
Want to know which of our AI formats is right for your team? Book directly and get started? Or do you have questions about content, process or individual adjustments? Just get in touch with us directly and we'll find the best solution for you.

Prices on request - just contact us: jfilipzik@vokdams.eu