Communication is changing faster than ever. In a digital world, brands compete for attention, while real encounters are becoming more valuable. For 50 years, VOK DAMS has held a clear conviction: live marketing brings brands and people together. It makes communication tangible, emotional, and relevant. 

What began in 1962 as a photo and graphic studio founded by Vok Dams in Wuppertal is today one of the world’s leading agencies for events and live marketing. The official starting point came in 1975 with the company’s registration as Gesellschaft für Kommunikation mbH. Five decades later, VOK DAMS stands for creative strategies, data-driven concepts, and international presence, always with people at the center.

Today, Colja M. Dams and Claudia Köhler-Dams lead the family business in its second generation. They do so with entrepreneurial vision and the belief that live marketing is more important than ever in an age shaped by AI, data, and digitalization. From its origins in Wuppertal, the company has grown into a global network with more than 300 employees and 19 locations, from Shanghai and Dubai to New York, London, and São Paulo. 

People at the center, innovation as a mindset 

VOK DAMS stands for the ambition to rethink communication. Innovation means recognizing developments early and translating them into forward-thinking solutions. Whether data-driven event strategies, AI-supported audience analyses, or hybrid formats, what matters is creating real impact. 

With concepts such as Digital Doppelgänger, the agency shows how creativity and technology can work together. AI models simulate real participants to understand needs and barriers already in the planning phase. The result is experiences tailored to people, emotional, effective, and sustainable.

This mindset shapes the work with international brands across mobility, technology, pharma, fashion, and luxury. Whether product launches, leadership conferences, or brand experiences, every project follows the ambition to combine strategy, creativity, and measurable impact. The quality of this work is regularly recognized with international awards.

Why live matters more than ever 

Today, communication happens primarily in digital spaces, fast, loud, and fleeting. The more brands broadcast, the less truly sticks. In the digital noise, attention becomes the toughest currency. 

That’s exactly why live events are becoming increasingly relevant. They create spaces for encounter, dialogue, and authenticity. Moments in which brands demonstrate conviction and relationships grow. 

VOK DAMS designs these spaces in physical, digital, and hybrid forms. From global product launches and leadership meetings to employee events, anniversary celebrations, and large-scale public events, the agency creates formats that truly connect brands and people. 

Innovation in motion 

At VOK DAMS, innovation is part of the company’s DNA. New ideas emerge when strategy, creativity, and technology work together, always with the goal of making communication smarter and more effective.

At the same time, the agency remains true to its values: quality, creativity, internationality, and belief in the power of real encounters. Whether AI-supported planning, digital twins, or sustainable concepts, innovation here creates measurable impact. 

What drives us is the desire to dare something new and move people with ideas,” says Claudia Köhler-Dams. 
Colja M. Dams adds: “50 years of VOK DAMS is not a look back, it is a new beginning. As long as communication keeps changing, we will help shape it, with courage, experience, and a clear focus on what’s next.” 

Roots in Germany, impact worldwide 

What started in Wuppertal (Germany) is now a global network of experts in live marketing. VOK DAMS is present in major cities such as Shanghai, Dubai, London, New York, Vienna, Prague, São Paulo, and Barcelona. Wherever brands, people, and markets meet.

The step onto the global stage was strategic. Early on, VOK DAMS recognized the growing demand from international brands for culturally sensitive, locally grounded event solutions. The combination of creativity, cultural understanding, and entrepreneurial courage has made the company a trusted partner for global brands. 

As a family-owned business, VOK DAMS combines entrepreneurial spirit with continuity and closeness. These values shape the culture worldwide, built on trust, openness, and the shared goal of creating resonance between brands and people.“

Our success is driven by people who stay curious, challenge boundaries, and create something new together,” says Colja M. Dams. “This collaboration across countries and cultures is the foundation on which VOK DAMS has grown for five decades.”

Looking ahead, VOK DAMS remains true to its vision: creating experiences that bring brands to life, connect people, and anchor messages sustainably. 

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