Anniversaries are more than just numbers – they are emotional moments that highlight achievements, inspire visions, and bring people together. At VOK DAMS, we brought the 150th anniversary of Brenntag, world market leader in the distribution of chemicals and ingredients, to life in three unforgettable events. From the Employee Day in six international locations to the ceremony for clients, suppliers, association representatives and politicians: our events show how anniversaries can not only be celebrated, but used strategically.

WHAT MAKES AN ANNIVERSARY EVENT SIGNIFICANT?

Anniversaries are a communicative gift for any company. But this potential must be harnessed effectively. An anniversary offers the perfect opportunity to highlight achievements and showcase what makes a company unique. As event experts, we believe in the power of personal connections. It's not just about reflecting on the past but about creating emotional bonds – with employees, clients, partners, and society at large.

A successful anniversary event achieves several strategic goals:

1 Honoring the Past

It tells a company’s story and celebrates the journey that shaped it into what it is today.

2 Focusing on the Future

It signals strength, innovation, and the willingness to evolve.

3 Strengthening Corporate Culture

It creates moments of pride and belonging.

4 Boosting Brand Awareness

A well-executed event elevates the brand on both local and global stages.

We showcased these elements strategically in Brenntag’s 150th-anniversary celebrations.

THE BRENNTAG ANNIVERSARY: A MEMORABLE CONCEPT FOR UNFORGETTABLE MOMENTS

With 150 years of history, Brenntag stands as a global leader in chemical distribution. A milestone of this magnitude deserves a celebration that reflects the company’s worldwide success and diversity. Together with Brenntag, we developed three events that captured the company’s essence and bridged its past and future.

EMPLOYEE DAY: STRENGTHENING PRIDE THROUGH COMMUNITY

The Employee Day was a celebration for the people who make Brenntag what it is – its employees. This event focused on personal connections, teamwork, and shared history.

Objective: Foster an emotional connection between employees and the company’s story while presenting a positive vision for the future.

Highlights:

• Interactive workshops and experience stations that brought Brenntag’s history and achievements to life.
• An inspiring speech from the leadership team, thanking employees and outlining the company’s future direction.
• Networking and celebratory activities to strengthen bonds.

The result was a day that inspired employees and celebrated their vital role in the Brenntag family.

THE GRAND CELEBRATION: A GLOBAL MILESTONE

Brenntag’s Grand Celebration brought together 400 guests from around the world, including clients, partners, media representatives, and prominent figures such as German Chancellor Olaf Scholz. This event showcased how an anniversary can be both a celebration and a strategic communication tool.

Core Message: Under the theme “Being constantly agile and moving forward,” the event emphasized Brenntag’s innovation and global relevance.

Highlights:

• Dynamic multimedia presentations and keynote speeches that narrated the 150-year journey.
• Cutting-edge stage and venue design reflecting agility and future-readiness.
• A gala featuring culinary delights and cultural performances, creating an unforgettable experience.

The Grand Celebration was more than a milestone commemoration – it was a bold statement about Brenntag’s global standing and ambitions.

SHANGHAI CELEBRATION DINNER: A GLOBAL PERSPECTIVE

The Shanghai Celebration Dinner marked the grand finale of Brenntag’s anniversary festivities. Hosted by our team in China, the event highlighted Brenntag’s international presence and its ability to unite cultures and regions.

Audience: Over 250 attendees, including employees, clients, and partners from the Asia-Pacific region.

Highlights:

• Six themed zones represented Employee Day locations, allowing guests to experience Brenntag’s global diversity in an interactive way. Successful participants qualified for a Lucky Draw that highlighted the 'constantly agile and moving forward' theme.
• Inspiring presentations showcasing the company’s pioneering spirit.
• Artistic performances and a high-end gala dinner to conclude the evening in style.

ANNIVERSARY EVENTS AS STRATEGIC OPPORTUNITIES

A successful anniversary event goes beyond mere celebration – it requires a blend of strategy, creativity, and flawless execution. The goal is to showcase a company’s story and achievements, captivate employees and partners, and set the course for the future.

Brenntag’s 150th anniversary demonstrates the versatility and impact of such events. From an internal Employee Day to a grand celebration with international guests, and finally a regional dinner in Shanghai, each event was carefully designed to reflect the company’s character and engage its diverse audiences.

ARE YOU READY TO CELEBRATE YOUR SUCCESS STORY?

An anniversary is the perfect opportunity to spotlight your values and vision. Let us bring your story to life and create unforgettable moments together.

Contact us today to make your next milestone a strategic highlight!

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