We celebrated Geberit's 150th anniversary with seven impressive events in five cities. Under the motto “150 Years of Tomorrow”, we not only paid tribute to the past, but above all looked to the future. From exclusive gala dinners to interactive outdoor events - together with Geberit, we created unforgettable moments that united innovation, history and community.

THE IMPORTANCE OF ANNIVERSARIES AS A STRATEGIC INSTRUMENT

Anniversaries are not just about looking back at the past, but above all about looking forward. They offer companies the unique opportunity to honor their history, underline their innovative strength and strengthen emotional ties with employees, customers and partners. A successfully staged anniversary not only conveys appreciation for what has been achieved, but also serves as a powerful platform for communicating visions for the future, reinforcing brand values and redefining corporate goals. This is not just about celebrations, but about consciously shaping a milestone.

The emotional power of an anniversary can be used to bring corporate values to life, make the brand tangible and anchor the company in the public's perception in the long term. Through targeted staging, the anniversary not only becomes a unique event, but also a strategic instrument that has a long-term impact.

SEVEN EVENTS, ONE VISION

We organized a total of seven unique events in five different cities – four for employees and three for customers. Each event was designed not only to celebrate, but also to emphasize Geberit's identity as a driver of innovation. 

EMOTION MEETS INNOVATION

Our concepts were based on a mixture of experience, interaction and history. A specially designed history zone enabled guests to immerse themselves in the impressive development of the company. A specially produced film set emotional highlights and made Geberit's innovative spirit tangible. The events ranged from elegant gala dinners to rousing festivals – always with the focus on putting people at the center.

A SPECIAL KIND OF HIGHLIGHT

The absolute highlight was the big closing event: an outdoor event in a specially erected tent in an open field. Here, Geberit's innovative strength was not only told, but brought to life – with interactive games that were specially developed for the occasion. The energy and enthusiasm of the participants were overwhelming and made for an unforgettable evening.

At VOK DAMS we know: An anniversary is more than just a celebration – it is a strategic instrument to consolidate brand values, make visions tangible and inspire people. Thanks to meticulous planning and perfect implementation by our team in Munich, Geberit's 150th anniversary was an unforgettable milestone.

A big thank you to Geberit, our partners and everyone involved for making this event such an impressive success! Here's to the next 150 years of innovation and inspiration! 🚀

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